Every Bite Counts

Based in Sydney, Australia, Every Bite Counts was founded by 2 brothers with 7 young children between them. They wanted to feed their families nothing but the best quality food, free from artificial additives, genetically modified ingredients, unnecessary salt and sugar and with minimal herbicides and pesticides, especially during the formative baby and toddler years.

Every Bite Counts was founded after one of their children was diagnosed with severe food sensitivities. The safe snack options at the time were significantly limited which drove their passion and awareness to develop foods with wholesome ingredients.

Today, their portfolio of snacks and foods are designed to help support the natural development and progression of a child’s life-long food journey. Their research is dedicated to creating healthy, delicious foods for babies and kids that are nutritionally dense and offer new taste and texture experiences to encourage independent self-feeding.



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